Heineken - Euro 2020
After a global pandemic people were more than ready to celebrate football again but the actual truth is that more than rooting for your team, we wanted to root against others. Heineken, the official sponsor of the Euros, was happy to be
FINALLY TOGETHER, TO BE RIVALS AGAIN.
Role:
Ideation / Creative execution on shoot / copywriting / supervisor for the digital team.
Main film for all markets across the world. Over 20 different cuts were made from this format to accommodate specific market requests.
SOCIAL ASSETS -
Besides the cutdowns, we decided to provoke this rivalry with a whole platform called ALTERNATIVE SCORES in which the upcoming nations of a match would face in different areas other than football.
THE SPOON - Experiential / Digital Activation / Influencer and celebrity led
21 years ago at EURO 2000, the Italian football star Francesco Totti kicked the legendary “Spoon” shot against the Netherlands. Now it’s time for him to apologize to his Dutch rivals in Amsterdam – with a lot of surprises and some Heinekens to celebrate that we’re finally together, to be rivals again.
LIVE REACTIONS-
We took to IG / TWT / FB to react live if anything unusual were to happen on each game. There was a “war-room” created and led by us with the autonomy to come up and approve almost instantly any happenstance during the game and comment on the final scores, always with the witty TOV of Heineken.
