Fill that shoe with beer!

Launching what should’ve been an ATL campaign in “dark markets”, places where regulations won’t allow beer ads.
And furthermore, to a generation who consumes media differently.



Instead of creating a typical film or what nowadays is considered a typical social-first campaign, we went even further... WE LAUNCHED A NEW BEER BY CREATING A LIMITED COLLECTION OF SNEAKERS filled with beer and with a sneaker head influencer at the core, The Shoe Surgeon.

Role:
Creative consultancy / International ToV for Heineken